Big Adoption Day 2025
Wednesday 15 January 2025
Join the CVAA and Coram on the Big Adoption Day 2025, celebrating voluntary adoption agencies and all the work that we do to help find loving homes for children waiting to be placed.
Your event
On Wednesday 15 January 2025, we are inviting all voluntary adoption agencies across the UK to open their doors simultaneously to mark the Big Adoption Day 2025.
This is an opportunity to promote the benefits of voluntary adoption agencies and promote adoption as a permanency option for some of our most vulnerable children, by running an in-person or virtual event in your area.
These events can be an opportunity for adopters and adoptees to share and celebrate their positive experiences of adoption. They can help to counter negative depictions of adoption in the media and online and for potential adoptive parents to find out more about the benefits of growing their family through adoption. Agencies will be encouraged to invite adoptive parents to speak at information events and to use audio, video or written case studies to give prospective adopters a more rounded picture of the realities of adopting a child or siblings.
Assets to promote your event can be found in the toolkit.
The toolkit for agencies
Thanks for taking part in our campaign! By working together, we can help to amplify the positive messaging about adoption and voluntary adoption agencies.
We would encourage each agency to create a dedicated page on their website to share the general campaign messaging, which will spread the word and increase reach across our collective networks. Suggested wording can be found within the toolkit below.
To assist agencies with the promotion of the event, we have created a range of marketing materials for various channels including website copy, press release templates, social media assets and logos. You can access all the resources through the dropdowns below.
Toolkit assets
Website copy
Press release template
Logos
Rectangle social media posts for Facebook
Square social media posts for Instagram
Posters
Images without branding for web
Your event
Send us the details of your event by filling out the form below so we can help promote your activity. Thank you for taking part!